Following
the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience.a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.
Consumers are looking for products that are made from natural ingredients and that they can do at home.
The Online Beauty Community. One of the big changes has been the growth of the online beauty community and the rise of YouTube and Instagram stars
